The increase of personal mobile devices has simplified the consumption and the production of video on the go. In the near future, the Future Media Internet, with permanent high bandwidth connectivity, would remove any remaining technical barriers to almost constant video-based online interaction by and with consumers. Interacting with this type of content can be leveraged by new interfaces such as mobile Augmented Reality. However, it is still unclear if this technology shift to ubiquitous situated media will be taken up by mainstream end-users and will become an important facilitator in everyday activity. While the richness of novel interfaces to this media should add value to users experience of digital content in the real world they still have to prove that they can actually fulfil this promise. This is largely affected by the Quality of Experience of future networked media approaches, which we call MEDIAConnect, and that supports a significant shift from current media consumption behaviour. Will people used to passive video viewing take the extra steps to personalise their consumption and choose to interact with video for more information and to access services? Will they prefer an Augmented Reality interface to a digital map for finding a quiet spot on the tracks? Within the EXPERIMEDIA project we will conduct an experiment in Schladming to investigate the influence of novel user interfaces on the Quality of Experience in accessing digital content situated in the real world. Specifically, we will assess how experiences based on Web data and services are influenced by a specific interface metaphor such as Augmented Reality, Virtual Reality, or digital maps. Expected outcomes of this experiment will help to understand the potentials and challenges when employing these interfaces with situated content. Decision makers at Schladming venue and third parties will benefit from an assessment of the added value of the technology for their business goals.