Objectives

The main objective of WP7b is (by using the services developed during WPs 1-5) to illustrate the
design and development of a Personalized TV Guide recommending TV programs to the viewer and
proposing him/her additional content and services, including advertising material. The Use Case
focuses on context identification technologies, as well as different control interfaces to offer a new
Personal Program Guide experience to the consumers.
End-to-end personalized advertising, allowing user-generated content and consumer participation to
the content value chain. The Use Case will be used in the Show Case(s) prepared by WP 8 and WP9
(dissemination and training material).

For enquiries about the WP7b
please contact the co-ordinator, Annelies Kaptein, Stoneroos

email annelies.kaptein AT stoneroos.nl

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